discover latest news

Growth marketing is a holistic approach focusing on sustainable, long-term business growth. It differs from traditional marketing, which emphasises company-centricity, and growth hacking, a short-term marketing method that uses rapid experimentation to achieve quick positive outcomes.

Growth hacking is a data-driven marketing approach that aims to achieve rapid growth in a short time. The technique combines product development, marketing, psychology, user experience, technology, tools, and automation.