Fractional CMO

Fractional CMO SERVICES

A Fractional CMO is perfect for businesses in the growth stage who need strategy leaders but are not quite ready for a full-time commitment. A Fractional CMO can help you navigate each stage of growth with clarity, strategy, and execution..

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Brands We Work With

What is a fractional CMO?

A Fractional CMO (Fractional Chief Marketing Officer) is a senior marketing executive who works with a business on a part-time or pro-rata basis to lead its marketing strategy, oversee the marketing team, and drive business growth.

Fractional CMOs are ideal for businesses in growth mode that need expert leadership but aren’t ready for a full-time CMO.

The cost of hiring a full-time CMO or Head of Marketing can exceed $160,000 AUD and many early stage businesses can't afford. A fractional CMO offers a flexible, scalable solution—providing executive-level expertise when and where it’s needed most.

For Startups

Early-stage companies who needs help to develop go-to-market strategies and creating a scalable marketing function—but they may not have the budget to hire a full-time marketing executive.

For GROWING SMBs

Small to mid-sized businesses that have hit a growth ceiling and need expert direction to scale further

BENEFITS

why hire a fractional cmo?

Executive Expertise
Without the Full-Time Cost

Hiring a full-time CMO can cost upwards of $160,000 per year. A fractional CMO gives you access to the same level of strategic leadership —at a fraction of the cost.

Strategy-First, Results-Driven Focus

Fractional CMOs are brought in to deliver impact. They focus on high-level strategy, performance-driven marketing, and aligning marketing efforts with business goals.

Flexibility to Scale with Your Business

Whether you need 10 hours a month or a few days a week, a fractional CMO adapts to your current stage of growth.

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Hear from our Clients

Hear what our valued clients have to say about our services.

Cape Digital has been involved in the early stage growth of our business, from developing our brand identity to assisting with our initial digital presence. Their involvement has been instrumental for our growth.

Orexis Pangan

Director, Electrex

Cape Digital is an exceptional partner for our growth initiative in digital channels. Their expertise in optimising campaigns and driving performance, along with Jun's excellent communication and support, have made working with them a delight. Highly recommended for businesses looking to achieve remarkable growth in the digital landscape.

Muhammad Yazid Al Fajri

Growth Marketing Manager, OpenLearning

Cape Digital played a crucial role in the design and branding of our website, enabling us to successfully launch into the market. Their expertise and dedication were evident throughout the process, and their creative input truly set us apart.

Bernard Peh

Advisor, Unify Media

Ready to HIRE YOUR NEXT
FRACTIONAL CMO?

Introducing Jun Chin

‍Jun has spent the past decade in the trenches of digital marketing—building, scaling, and leading campaigns for startups, service businesses, and everything in between.

As the former Head of Growth at Startupbootcamp and ADPList, a global mentorship platform, Jun was the first marketing hire and went on to build and lead a full marketing team.

With over 8 years of experience across SaaS, property, wellness, and education, he’s passionate about helping founders turn big ideas into scalable growth.

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