Electrex
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Electrex is a licensed electrical contractor servicing residential and commercial customers across Melbourne. After years of building a strong reputation through referrals, the team wanted a more predictable way to generate new business. They engaged Cape Digital to develop a digital marketing strategy that could consistently attract qualified enquiries for their highest-value services.
Rather than promoting every electrical service, we focused on two high-demand, high-value offerings that already had strong market demand.
With EV adoption rapidly increasing across Victoria, we built a dedicated acquisition funnel targeting homeowners actively searching for EV charger installation.
This included:
We launched a second funnel designed around homeowners looking to reduce electricity costs.
This campaign combined:
Each funnel spoke directly to a different customer need while feeding enquiries into the same sales process.
Within the first month, Electrex had transformed from having virtually no digital marketing presence into generating consistent, qualified enquiries.
A steady pipeline of homeowners actively requesting installation quotes.
Campaigns generated a strong return, proving digital marketing could become a reliable growth channel.
Genuine customers actively seeking electrical services within the business's target service area.
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