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When Rex took over Push N Pull Fitness , the vision was clear — build a community-driven gym focused on strength, performance, and accessibility for members in Melbourne’s western suburbs. Having previously worked together during the early growth stages of Electrex, Rex partnered with Cape Digital again to support the gym’s branding, launch strategy, and lead generation efforts following the opening of the facility. The challenge was to establish strong local awareness quickly, generate high-quality membership enquiries, and convert early interest into long-term foundational members.
We launched highly targeted Google Ads campaigns focused on high-intent local searches, including:
The strategy focused on capturing users actively searching for gyms within the Altona North and Brooklyn region while positioning Push N Pull Fitness as a premium yet community-driven facility.
To drive momentum during launch, we developed promotional campaigns centred around:
Creative direction focused heavily on gym culture, equipment quality, training atmosphere, and the strong community environment Rex wanted to build.
We designed and built dedicated landing pages optimised for:
The landing pages were designed to align closely with the ad messaging, helping improve conversion rates and reduce cost per lead.
Within the first 3 months of launch, the campaigns delivered strong commercial results:
The combination of performance marketing, promotional strategy, and conversion-focused landing pages helped Push N Pull Fitness establish a strong launch presence and build early momentum in a competitive fitness market.
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